Many businesses have been significantly impacted by COVID-19 which dramatically altered the idea of “business as usual”. Many more, however, demonstrated true resilience. Over the past few months, companies have been finding ways to adapt, rapidly pivot strategies, and seize new opportunities. Here are a few short stories from JCurve Solutions customers that highlight impressive resilience throughout the coronavirus crisis.
Find out how these companies proactively responded to unprecedented challenges - and implemented strategies that will continue driving business benefits well beyond the coronavirus crisis.
Emma & Tom’s
Emma & Tom’s, food and beverage brand saw the effects of COVID-19 restrictions as an opportunity to build stronger connections with its customers and support local businesses.
The company partnered with local restaurants and launched the Shop Local initiative. This enabled businesses to add their products to the Emma & Tom’s website, allowing restaurants to share delivery fees and reach new customers with a wider delivery zone. Emma & Tom’s also promoted surplus stock on its website at great prices, in Facebook groups, and donated additional stock to food charities.
To minimise infection risk, Emma & Tom’s made jobs that could be done from home remote, staggered delivery driver start times and implemented recommended hygiene protocols. In response to social distancing, it focused on online sales, contactless delivery, introduced bulk bundled packages and increased its online offering.
Homewares brand, Canningvale Australia, experienced a downturn in its Australian wholesale business as the COVID-19 epidemic struck.
The management team at Canningvale saw this as an opportunity for its direct to consumer online business, Canningvale.com. Rather than reducing marketing costs, which may have seemed like the safest decision, we doubled down on advertising on all channels.
The company launched nationwide TV commercials and radio campaigns in addition to its online advertising, seeing these an opportunity to tell Australia about sustainable product ranges, great value offerings and 100 night free trial/free returns policies, things we knew consumers would be looking for during these uncertain times. This drove a significant amount of incremental traffic to our site which we were able to capitalise on, and helped offset the reduction in wholesale business.
Star Outdoor is an outdoor promotional company with key customers in the events, education and sport sectors. Within the first weeks of COVID-19, the majority of its customers were shutdown demanding the organisation pivot into essential products for essential workers.
By adjusting current product options, Meditent and First Aid Marquee bundles were created to support the heightened demand for mobile pop-up testing facilities.
Once the COVID-19 outbreak had stabilised and businesses started to reopen they created Back 2 Business range of signage which allowed customers to clearly identify which businesses were open and ready to serve customers.
OBE Organic is a certified organic beef producer sourcing livestock from the pure heart of Australia. The company’s organic beef is consumed by families around the world, including cities like Dubai in the Middle East and Los Angeles, in the USA.
Faced with the immediate loss of air cargo capacity and therefore its ability to export high-quality chilled product to customers by air freight, OBE pivoted quickly to sending its boxed beef by sea-freight.
Whilst the transit time is significantly longer, the company’s desire to continue to supply consumers with a source of grass-fed, organic beef from Australia, has been paramount throughout the coronavirus crisis.
With client and staff safety front of mind, Unisson Disability made the difficult, but necessary decision, to temporarily close some services and adjust how others were being offered, amid the COVID-19 crisis. Unisson has been proactive in its response, by implementing strict social distancing and hygiene procedures within its remaining services, as well as putting the necessary technology in place to continue connecting with clients and staff online.
A great example of this, is the shift to online art classes. Thinking on their toes, the team at Unisson put together art kits and delivered them to participants homes, allowing clients to continue expressing their creativity and connecting with staff over digital means.
Innovative thinking and a progressive approach towards technology, has allowed Unisson to continue providing necessary supports to its clients.
Belgian Delights, specialty chocolate manufacturer has adapted during the COVID-19 crisis, strategically changing its focus towards independent retail stores and personal shoppers by offering innovative products such as self-isolation chocolate kits to assist people with sending a care pack to a loved one.
Having a progressive approach to the changing situation keeps Belgian Delights sustained and moving forward. The company has focused more on online sales, but also implemented social distancing measures throughout its factory shop.
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