Wholesale Distribution companies can adapt and thrive in the era of hyper-connectivity, which emerged due to the global pandemic, if they can leverage existing technology. The path to lasting growth is rarely wide and forgiving, but the journey becomes significantly easier if data collection and analysis are optimised and maximised.
The four industry experts in our recently-concluded webinar all agree that it starts with an improved and simplified data collection process.
Deliver Excellent Customer Experience Through Analytics
When customers' information and feedback are appropriately gathered and organised, delivering a better experience ceases to be a tedious undertaking. Nigel Gates, the National Sales Manager of JCurve Solutions, highlighted "The Power of Opt-in"; customers nowadays actually ask businesses for more information about their offers and even how they operate.
The information you provide to your consumers, including potential clients, impacts how your brand will be perceived. It is also important to note that being data-driven allows you to identify opportunities to get a higher Return on Investment (ROI) and ensure you are maximising the data you collect. Remember: having a vast amount of information is different from efficiently utilising it to drive the decision-making process.
Drive Productivity by Optimising Sales and Marketing Operations
Navigating today's hyperconnected market's tricky waters requires the simultaneous optimisation of sales and marketing operations. That means that Wholesale Distribution companies must choose the right Customer Relationship Management (CRM) system to get a 360-degree view of the customer journey. Having smarter processes also means investing in reliable tools.
When you only have to look at a single system to assess what is happening in your business's critical areas, you will be empowered to make the best decisions. You will quickly identify appropriate sales and marketing solutions because you have the essential details in front of you. Even your employees will be adequately equipped to deliver high-quality products and services to your customers.
Wholesale Distribution Transformation: From B2B to B2C
Besides utilising one unified system to gather vital information on various business operations, the industry experts also discussed how Business-to-Business (B2B) companies use business-to-consumer (B2C) strategies to adapt and succeed in today's market. Arthur Fernandez, the General Manager of JCurve Solutions Asia and Riyo, explained how a B2B company could quickly dilute its wholesale business if it does not enhance its sales channel.
Suppose you are trying to establish a direct selling channel, boost sales, get more customers, and increase your partner-suppliers. In that case, you may be incurring operational expenses that will lead to long-term challenges. That is why it's essential to consider investing in the right service management software for you to be able to achieve your business goals without adversely impacting your wholesale distribution enterprise.
Wholesale Distribution companies must adapt to a whole new kind of market today. This new market may be uncharted territory for many businesses, but the technology is available and ready to be utilised. These systems were not only developed for the sake of collecting and analysing data, but also for driving decision-making that results in lasting growth and more satisfied customers.
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